The Challenge

An organic skincare brand was giving away product samples with every order but had no idea which ones actually drove full-size purchases. Three years of sales data sat untapped across Shopify and spreadsheets, and marketing decisions were based on gut feeling.

The Approach

We built a Sample Intelligence system that syncs with Shopify, analyzes 4,127 customers across 75 sample products and 3 years of order history, and tracks exactly which samples convert to full-size purchases.

The Result

Over 650 hidden conversions surfaced. The team discovered their Rose Serum sample converted at 63%, while other samples barely moved the needle. Marketing spend shifted to what actually works, and sample strategy became data-driven overnight.